Last Updated: 30 December 2025
We operate asendblog.com (the "Service"). This document outlines the technical and legal framework regarding how data flows through our Service. We operate as a "Data Controller" for the information you provide directly to us, and we facilitate the collection of data by "Data Processors" and third-party advertisers. By using the Service, you consent to the collection, use, and sharing of your information as described herein. These practices are governed by the laws of the Commonwealth of Hong Kong, where our company is incorporated.
We collect data through three primary vectors:
Vector 1: HTTP/HTTPS Requests. When your client (browser) connects to our server, standard web headers are transmitted. This includes your IP address, User-Agent string (browser version, OS), and Referrer headers. This data is logged for security, troubleshooting, and analytics purposes.
Vector 2: Client-Side Scripting. We deploy JavaScript beacons and Local Storage Objects. These scripts allow us and our partners (such as Google AdSense, Google Analytics, and other compliant networks) to track session identifiers and behavioral signals for delivering relevant advertising.
Vector 3: User Submission. If you submit data via contact forms or newsletter sign-ups, only the information required (e.g., email) is collected and transmitted securely.
This Service is free to use because it is supported by advertising. We participate in the digital advertising ecosystem, which involves the following:
Programmatic Advertising: We use automated technology to buy and sell ad space in real time.
Profiling: Our partners may associate your visit here with visits to other websites, creating an interest profile (e.g., "Sports Enthusiast"). We ensure that all interest-based advertising complies with applicable privacy laws, including GDPR, CCPA, and COPPA where relevant.
Data Sales: Under the definition of the California Consumer Privacy Act (CCPA), allowing these partners to collect data on our Service constitutes a "sale" of data. Users may exercise their rights to opt-out as detailed below.
In the last 12 months, we have processed:
Identifiers: Real name (if emailed), Alias, Unique Personal Identifier, Online Identifier, IP Address, Email Address.
Internet Activity: Browsing history, search history, interaction with an advertisement, time stamps.
Geolocation: Non-precise physical location derived from IP address (e.g., City/Region).
We utilize the data for:
Site Functionality: Ensuring the site loads quickly and securely.
Marketing Communications: Sending emails to opted-in users.
Revenue Generation: Displaying advertisements to support free access to content. Advertising data may also be used to measure performance and detect fraud in accordance with AdSense and other network requirements.
Compliance: Adhering to legal obligations and resolving disputes.
We share data with specific categories of vendors:
Analytics Providers (e.g., Google Analytics): To analyze traffic sources and improve user experience.
Advertising Networks: To display relevant ads and measure advertising performance. No personally identifiable information is sold outside the scope of these networks.
Hosting Providers: To store the physical files of the website.
Email Marketing Services: To manage our newsletter lists securely.
We provide mechanisms for you to control your data, regardless of your location, though specific legal rights vary by jurisdiction (California, GDPR, etc.).
You can opt-out of interest-based advertising by:
Clicking the "Your Privacy Choices" link in our footer.
Enabling Global Privacy Control (GPC) in your browser settings.
Visiting the opt-out pages of the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
You may request a copy of the personal data we hold about you, or request its deletion.
Method: Send an email to [email protected].
Verification: We will verify your email address. We cannot fulfill requests regarding data held by third-party ad networks (you must contact them directly), but we will assist where possible.
The Service is not intended for children under 16. We do not knowingly permit children under 16 to provide data. Parents may request deletion of their children’s information at any time.
We implement the following security measures:
Encryption: All data in transit is encrypted via TLS (Transport Layer Security).
Access Control: Only authorized personnel have access to our administrative backend.
Minimization: We do not collect Sensitive Personal Information (SPI) such as SSNs, financial data, or health data.
We regularly review and update security measures to align with industry standards and legal requirements.
User Communications: Retained for 2 years or until the inquiry is resolved.
Marketing Lists: Retained until the user unsubscribes.
Technical Logs: Retained for up to 12 months.
We are committed to making our policy accessible. If you require this policy in an alternative format due to a disability, please contact us via email.
These Privacy Policy terms are governed by and construed in accordance with the laws of the Commonwealth of Hong Kong. Any legal disputes arising from the collection, use, or sharing of your data shall be submitted exclusively to the courts of Hong Kong, and you consent to the personal jurisdiction of such courts.
All privacy matters are handled via our dedicated email channel.
Contact: [email protected]